The Director of Marketing is responsible for planning, developing, and implementing the organization’s marketing strategies and campaigns. This role also oversees the marketing communications and public relations activities, both external and internal. Provides leadership to regional markets as well as oversight of external agency partners.

Duties and Responsibilities

• Develop digital and social marketing plans to increase traffic and engagement with new, prospective customers
• Develop marketing strategies for print, TV, Radio and field marketing
• Manage outside agencies to develop and evaluate strategies presented and collaborate with those agencies on best practices and decisions
• Focus on the key business metrics including volume, revenue, profit, ROI, traffic, conversions, retention, and engagement
• Lead the growth of the business to drive increased volume and enhance the consumer’s positive experience with the Company’s brand
• Accelerate patient volume, including programs with established and new strategic partners
• Lead the development of website content, partnership and community development and consumer research
• Grow and upgrade organizational capability across all media channels and seamlessly integrate digital marketing into each marketing program
• Manage marketing specialist team member as well as collaborating with other areas of the organization
• Partner and collaborate with cross-functional partners including key stakeholders, public relations, creative, national advertising, and go-to-market and campaign teams to ensure a consistent message and focus across all consumer touch points
• Manage the development of advertising strategies that provide key insights, meaningful engagements and build the brand with the key consumer targets
• Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies
• Understand the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies. Able to translate trends into brand right business opportunities
• Interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting with business cases and marketing plans
• Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development
• Strive to embody CareSpot’s core values of CARE (Compassion, Authenticity, Respect, Empowerment) and embrace CareSpot’s vision of improving how people experience healthcare

Experience, Skills and Education

• Bachelor’s Degree required, Master’s degree a plus
• 10+ years of marketing experience with at least 8 years’ experience with integrated media and marketing platforms including experience in social, digital, and traditional marketing
• Demonstrate experience with implementing marketing initiatives that will scale to support the requirements of a growing organization
• Comfortable working with ambiguity and change
• Experience leading and developing a team of professionals, as well as working across indirect reports and cross functional partners
• Must be able to work in a fast-paced environment and able to travel
• Multi-unit healthcare or multi-unit retail experience required